Simon Sinek says people don’t buy what you do… they buy why do it!
Have you ever heard of Ted Talks… or Simon Sinek, author of the book “Start with Why”?? If not, I really encourage anyone to watch the video below. I enjoy watching many of the different available Ted Talks presentation. However this one particular video really resonated with me and got me thinking about how I communicate or share my ideas with others. I believe every business owner, sales person or just anyone in general should allow themselves 20 minutes to go watch, listen and absorb what Simon talks about in this presentation. Too often are we heavily focussed on the wrong thing, this could simply be the reason why you aren’t getting the results you are after.
If we look at this quote from Simon Sinek – “People don’t buy what you do, they buy why you do it” in my opinion, it really speaks to connecting with people at a much deeper level than simple impulse buying. If you can get someone to believe in your vision, believe in your cause, I believe you will have gained a life long customer.
Why do you do what you do? Why did you go in business in the first place? Why should anyone care? What gets you up in the morning and motivates you to open your doors every day to customers? Taking time to reflect on this and reorganise your priorities could potentially pay off in dividends. Connecting to the deeper reason you’re in business helps renew your sense of purpose.
When in discovery phase with my clients, I make it a point to spend time of this very crucial element as I believe it is a very important piece of the story and journey of your business, there can be some fantastic gems that can serve as a great purpose in your marketing and branding strategy upon discovering or rediscovering your why. At a minimum I know you feel more inspired.
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Thanks for reading. Remember, everyone needs a “Go To Guy!”